Social media strategy
Marketing strategy, content strategy, content calendars, campaign development, social listening and reporting.
Cape Town, South Africa · Available for projects
Making ideas
matter through content.
I'm Ariel Katzen, a Social Media Strategist and Content Marketer focused on social media marketing, digital strategy, content planning, content creation, community management and website management.
A little about me
Strategy meets
creative execution.
From social media strategy and online advertising to video editing, photography and website content, I work across the full digital content process.
I am a Social Media and Digital Strategist with experience developing strategies, planning content, creating digital assets, managing online communities and reporting on performance.
My work spans agency, freelance and in-house environments, supporting organisations and brands with practical, audience-focused content. I also manage and create content for Cape Town Guy, my review and editorial platform.
Outside work, you'll find me cycling, walking my dog, taking photos, watching series and posting on social media.
What I do
Skills & capabilities.
A broad digital skill set, combining planning and strategy with hands-on production and platform management.
Content creation
Copywriting, graphic design, video editing, photography, blogging and live event coverage.
Community management
Managing social channels, engaging audiences, social listening and liaising with clients.
Online marketing & SEO
Online advertising, SEO knowledge, website content and WordPress website development.
Social media platforms
Facebook, Twitter, Instagram, TikTok, YouTube and LinkedIn.
Tools & software
Sprinklr, Sprout, Spredfast, Hootsuite, Buffer, Office Suite, Photoshop and Premiere Pro.
Career history
Experience that
gets things moving.
Professional experience across content marketing, social media strategy, video production and digital communications.
Feb 2026 – PresentCape Town · Freelance
Video Editor & Social Media Content Producer Current
Cape SAJBD
Edited and produced over 30 long-form and short-form videos for YouTube and social media, covering community initiatives, advocacy, cultural events, interviews, public awareness campaigns and educational content.
Aug 2025 – PresentCape Town · Self-employed
Content Manager Current
Globalise Hagbah
Managing content for an international initiative that aims to strengthen Jewish identity and community through the ritual of Hagbah. The project encourages shuls worldwide to participate and contribute to a photographic record that celebrates unity, pride and shared identity.
The initiative coordinates communication and collaboration between synagogues to document Jewish resilience, faith and continuity.
Feb 2022 – PresentCape Town · Freelance
Content Marketer Current
AM.CO.ZA – Advanced Machinery (Pty) Ltd
Responsible for content management, creation and sharing across more than 25 websites, social media pages, a newsletter and other commissioned content.
Jan 2018 – PresentCape Town · Self-employed
Social Media Strategist & Content Creator Current
Crunch Media
Providing clients with social media strategies, social media page management, content creation, copywriting, content plans, community management and reporting.
Apr 2012 – PresentCape Town · Self-employed
Editor / Content Creator Current
Cape Town Guy
Creating written articles, product photography and videos for a review website. Work includes arranging brand partnerships and products, covering events with live coverage, and managing the website and social media channels.
Jul 2023 – Jul 2024Cape Town · Freelance
Content Marketer
Virtual Actuary
Creation of short-form video content.
Mar 2023Cape Town · Contract
Content Marketer
TruevoPay
May 2022 – Dec 2022Cape Town · Full-time
Content Creator
TruevoPay
Assembled and executed content in multiple formats, including blogs, ad hoc graphics, podcasts, videos and short-form videos. Also managed social media accounts, research, experimental initiatives and reporting.
Feb 2022 – May 2022Cape Town · Freelance
Content Marketer
TruevoPay
Created content in various formats and ensured it was shared on the appropriate platforms.
Sep 2021 – Mar 2022Cape Town · Contract
Marketing Administrator – Social Media
Artscape Theatre Centre
Implemented the marketing plan and social media strategy; created content plans and social media content; managed social channels; and contributed copywriting, graphic design, website management, mailers and photography.
Aug 2018 – Feb 2021Cape Town · Full-time
Social Media Strategist
AdMakers International
Managed social media and digital strategy for a range of clients, particularly in the luxury market. Responsibilities included strategy and content calendars, online community management, weekly and monthly reporting, client service, graphic design, video editing, photography and copywriting.
- Grew social media presence and improved engagement.
- Created relevant content and built online communities.
- Worked to improve brand sentiment and increase leads.
Jul 2015 – Jan 2019Cape Town · On-site
Marketing & Social Media Manager
sealedbid.co.za
Handled the digital marketing function, including social media, website management, emailers, graphic design, video production and marketing strategy. Also assisted with office IT queries.
Dec 2012 – Jul 2013Cape Town · Remote
Social Media Consultant
Cape Town InVogue
Assisted with content creation, social media strategy and management of social media accounts.
Work & focus areas
Selected work.
Examples of the types of projects and content represented in my professional experience.
Cape SAJBD video content
More than 30 long-form and short-form videos for YouTube and social media, spanning interviews, advocacy, cultural events and public awareness.
Editing · Production · Social content
Globalise Hagbah
Content management and communications for a global initiative connecting Jewish communities through a shared photographic project.
Content marketing · Community
AM.CO.ZA
Content management, creation and distribution across more than 25 websites, social media channels and a newsletter.
Content operations · Digital marketing
Cape Town Guy
Editorial articles, product photography, video reviews, brand partnerships and event coverage for a review website.
Writing · Photography · Video
AdMakers International
Social media and digital strategy for clients, with a particular focus on the luxury market.
Strategy · Content calendars · Reporting
Artscape & sealedbid.co.za
Digital marketing, social media management, website content, emailers, graphic design and video production.
Campaigns · Websites · Creative
Background
Education & credentials.
Formal education, professional certifications and language capabilities listed in my profile.
University of Cape Town
Bachelor of Commerce (BCom), Information Systems
2009 – 2012
Herzlia High School
National Senior Certificate
2006 – 2008
Certifications
Social media: Staying secure in a connected world
PCI-DSS Certificate
Sprinklr Community Manager Pro
Restricted Intelligence
Ransomware Micro-module
Languages
English — Full professional proficiency
Hebrew — Limited working proficiency
Afrikaans — Limited working proficiency
Let's connect
Have a project
in mind?
For content marketing, social media strategy, video production or digital content projects, get in touch.